Look at the terms in these lists. I'm sure you recognize most of them,
as they are an indication of what and who is "happening" right now. Also,
keep in mind these sites (Yahoo, Google, Lycos, etc.) are among the most
visited sites on the net.
The "Pop Surfer" Mini Site
The first step is to develop a "pop surfer" mini site (or sites - the more
the better). It doesn't have to be the greatest or prettiest site ever created.
Don't put as much work into it as you would your primary site. The key to
these sites is to get the popular names and terms on the page so the search
engines can find and spider them.
When developing your "pop surfer" page, keep in mind that you want a page
that will 1) get into the search engines, and 2) grab the pop surfers' attention
while they are searching for their favorite artist, news story, etc. Here
are two such sites we put together.
*** Links Removed - Opened pop-ups ***
The Strategy
After we have our "pop surfer" mini site(s) built and listed in the engines,
how do we use it get customers to our businesses?
There are two models that we will call the Indirect model and the Direct
model. Each approach has it's own advantages and uses. In one model we "indirectly"
target the "pop surfers", and in the other model we "directly" target them.
The Indirect Model
This model gives us the most qualified visitors. In this model, we utilize
the power of traffic "exchanges". After we start getting our share of "pop
surfer" traffic, we use the exposure ratio from these "exchanges" to drive
qualified, targeted visitors to our primary business site.
This works because exchanges allow us to target our visitors. When signing
up for an exchange you are usually asked what category you want exposure
in. They often give you a list with such categories as Health and fitness
or Business Opportunities. This gives us control over where we want our
primary sites' information viewed.
Some exchanges have a 1:1 ratio where one exposure on your page is worth
one exposure on someone else's page. Others use different ratios such as
2:1 which gives two exposures on your page for one exposure on someone else's.
There are several types of exchanges. The more popular ones are:
Banner Exchanges, which gives banner exposures in exchange for placing
other banners on our site. Bannersgomlm, Vesper Exchange, and Link Exchange
are three popular banner exchanges, and they give very decent results.
Exit Exchanges display your whole website, usually as a pop under window
when a visitor leaves your site, in exchange for your site being displayed
(as an exit pop under window) on someone else's site. The Exitexchange program
is an example.
The most powerful, however, are:
Opt In list exchanges. These are special, because in every marketing circle,
the number one rule for promoting your online business is to obtain an opt
in list of subscribers. Opt in exchanges deliver the most targeted, and
qualified visitors we can get with the exchange model.
How they work is when someone enters or leaves your site, a list of newsletter,
or business opportunity sign up forms are generated in a small unobtrusive
window. When that happens, your newsletter or biz-opportunity is listed
on someone else's website - IN THE TARGETED CATEGORY THAT YOU CHOSE when
you signed up. Leadwhiz, Opt-In Boom, and Listinferno are examples. They
give good results and they're all free.
Put the exchange code(s) on your "pop surfer" sites, and take advantage
of the traffic.
The Direct Model
The direct model is more of an indirect approach in that we may not necessarily
use the "pop surfers" for our primary business but we can still profit from
them.
How?
One way is by utilizing Pay Per Click. Not pay per click in the sense that
we bid for our sites' exposure in a search engine, but Pay Per Click in
the sense that we place listings on OUR sites and GET PAID for having them
there. Every time someone clicks a result in your page, you get a percentage
of the bidding amount for that click.
Searchfeed, Revenuepilot, and Google Adsense are examples. If you use pay
per click strategically, it can be very profitable.
Merchant affiliate programs work well also. Amazon.com, for example, sells
books, music, toys, and more. They let you place their products on your
website, and you get a percentage when someone buys from you.
Several other merchants work the same way. Do a search for merchants who
sell CDs, books, video, toys, or clothing, and have an affiliate program.
There are many out there. Commission Junction is a site that lists several
of them.
Finally, you don't only have to look for affiliate programs. If you have
a business or product that you think might cater to popular culture, target
the "pop surfers" directly!! For instance, if you print T-shirts, you could
probably sell some with hottest stars' faces on them.
Do your research for your pop surfer page topic. You can bet that if a
celebrity or topic has recently made news, the traffic is sure to follow.
You can find more information, resources and examples at:
http://www.fasbnet.com/celeb/index.htm
Recomended reading: 101
Ways to Boost Your Web Traffic: Internet Marketing Made Easier
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